It is now 6:43 a.m. on a Saturday morning. I actually woke up at 5:45 a.m. because I wanted to play golf early and then spend the rest of the day with my family. However, here I am sitting at my kitchen table writing. The question is, Why am I at home  and not at the golf course as I had planned? You might think my answer is simple or you might think it is complicated; but let me give it to you anyway. The reason why I am sitting here vs. playing the sport I love (and got a hall pass from the wife to do this morning) is because I simply have something more important to do…not today, but in preparation for 5, 10, 15, 20 years from now.

The Now = The Future

The quote that I came up with to help guide my life is as follows: “Every action or thought either takes you closer to or further away from your aspirations in life.” Without detailing the Plan for my life, let me just say that spending my morning writing and practicing a presentation for a seminar that I am giving at my Church on Monday evening is more aligned with my future plan and aspirations than playing golf this morning. Am I bummed? No, because it is an awesome feeling to know that you made choices that will take you closer to the future you want to build for your family. Believe me, I will find time for golf…just not today. There is simply something more important to do.

A Poem on Choice

This morning, as I was reviewing the myriad of notes and ideas I have written, I came across a small spiral notebook. I remembered writing in the notebook after a friend of mine called me (several weeks ago) and asked me if I wanted to go to the golf driving range with him. Once again, I opted to not go and instead spent my time working on the audio version of my book, “What’s Your Sales Story?” The following is what I wrote about some of the choices I have made since deciding to pursue my “Life Plan.”

* You went to the driving range, played a lot of golf and your game improved. I did not go to the range, did not play as much golf and my game suffered.
* You went to bed early and woke up late. I stayed up late and woke up early as I developed my ideas.
* You hung out with friends and watched Monday night football. I hung out with family and wrote while I watched Monday night football.
* You went to the gym on a regular basis. I kept paying $25.00 a month membership fee and went to the gym seldomly…always with my personal journal in hand.
* You ate 3 meals a day. I at times was so focused and inspired that I forgot to eat.
* You thought about what you wanted to do with your life. I acted on what I wanted to do with my life.
* You were stomped by “How” you would accomplish your aspirations. I was inspired by “WHY” I wanted to achieve my aspirations.
* You talked about the time you did not have. I took advantage of the time I did have.
* You looked at other people’s success and asked, “Why them and not me?” I looked at other people’s success and said, “Let me learn as much as I can from them.”
* You led a good life but never reached your full potential. I led an inspired life and discovered that the sky truly was the limit.

Ja Marr, what does this mean?

I think the moral of the story is that the bigger your aspirations in life, the more you have to “Sacrifice.” I put the word “Sacrifice” in quotes because oddly enough, as I reread the previous section and reflected of the choices I have made, I really do not see them as “Sacrifices” at all. As a matter of fact, they were all great experiences and I would make the same choices again. They are what have made me and continue to make me the person that I am and are taking me closer to the person I want to become.

I am going to stop writing now because I could easily write a book on what I was trying to explain in the previous paragraph. As a matter of fact, I just might do that. In the meantime, I would love to read your thoughts and comments about this post.

To Your Story!

Ja Marr

My father recently told me a story about a man that would bring his lunch to work every day. Each day the man would open his lunch, take out a sandwich, take a bite and complain about how bad it tasted, and how tired he was of eating the same old, boring lunch.

After months of listening to the man complain one of his co-workers finally had enough. He approached him and asked, “If you are so sick of having the same lunch every day, why don’t you ask your wife to make you something different?” Clearly offended by such a suggestion, the man snapped back, “I don’t need to change anything. I make my own damn lunch.”

I was reminded of the lunch story as a result of a recent speaking engagement I delivered for the Medical Service Society (www.medicalservicesociety.org) in San Diego. The theme of my talk centered on the idea that a sales professional’s current mindset and behaviors equate to their current sales results. This theme was applied to the current state of our economy and the affect it is having on sales professionals.

It doesn’t take a rocket scientist - or economist - to see that our economy and sales environment has drastically changed in the last 12 months. Businesses of all sizes and a majority of all industries are dealing with an unprecedented level of upheaval. We all know that something needs to change. The real question isn’t whether change is needed, but what kind of change do we need to make in order to achieve sales excellence in today’s environment?

Making career lasting changes starts with acting and thinking differently in order to produce the results we desire. Complaining about your results as the man did with his lunch or worse yet, doing the same old things we have done in the past, while expecting new and improved results, is the definition of insanity. In other words, it is time we pack a different lunch!

When it comes to developing your story, one of the key components is identifying, assessing and fully leveraging the potential you have as a sales professional. Everyone has potential. It’s up to you as to whether you choose to recognize it, embrace it and fulfill that potential that exists within you.

My grandfather came to recognize the potential he had in him and chose to fulfill that potential by inspiring the lives of those he encountered every day. He knew early on, going back to his days in World War II, that the bigger the obstacle or the bigger the goal, the more important it was to have others who believed in you even more than you believed in yourself. This philosophy was put to use on the battlefields in Europe and again on the battlefields throughout some of the toughest communities in San Diego.

My grandfather leveraged his knowledge and skills and embraced his own potential by proactively engaging and inspiring others to do the same in their lives. Many of those he reached out to in his lifetime, beyond just family and friends, were hundreds of misguided souls who had lost the sense of who they were and felt they had no potential. Organizing a baseball league and instilling lifelong values and skills through his coaching, these individuals not only regained clarity on the potential they had lost sight of, but they also came to realize my grandfather believed in them more than they even believed in themselves.

Over several decades he set the framework and provided the guidance for dozens of kids and even adults to discover their innate potential and fulfill it. Those who genuinely wanted to change their lives followed my grandfather’s guidance and opened their minds to the possibilities of perennial success.

The results of having my grandfather believe in them more than they did in themselves were astounding. Hundreds of boys and girls who could have wound up in prison or dead in the streets were awakened to a new set of possibilities. Today many of those boys and girls, now full grown adults, serve as a beacon of hope to their own children and others for what can be achieved with one’s potential, no matter the obstacles.

Some questions to consider:

· Who do you have in your life that sees you bigger and better than even you see yourself? What kind of potential do they see in you?

· How does the belief someone else has in you affect your performance as a sales professional?

· Are you overwhelmed by the pressure and expectations they have of you? Or do you embrace that and use it to improve your performance?

· What level of potential do you see in yourself as a sales professional? Are you achieving this potential or wasting it

It’s been said that to succeed in sales you must possess a healthy sized ego. But what exactly does that mean? For most it means the bigger the ego the easier you will bounce back from rejection. The ego, though, is much more than just how highly you think of yourself or the amount of confidence you exude. When it comes to succeeding in sales, it’s not the size of your ego that matters, but how you manage it.

According to psychologists the ego is defined as “self”, which begs more questions than it delivers answers. Perhaps a more correct definition is to say the ego is the ultimate shape shifter. It changes how it wants to be perceived based on who you are interacting with or what you’re dealing with at any given moment. I call this our “sales self or sales ego”, which means who we are when we are selling.

From the stories we tell ourselves to the stories others tell us, our ego is behind how we interpret them. Whether the stories are helping or hurting us, they tend to get played repeatedly in our heads. The reoccurring themes produce a pattern of behavior. For salespeople, when the ego is involved, the pattern of behavior that results is both common and predictable.

Depending on the stories your ego has fed you about success, you may embrace it or you may be fearful of it. For many salespeople, when they experience success, they get so wrapped up in their accomplishments that they forget what they did to achieve that success in the first place and tend to lose sight of why they are selling. The end result is usually a crash landing into reality when they soon find themselves struggling and can’t seem to repeat their earlier successes.

If things are not going well salespeople are known to weave stories where they convince themselves and others that the negative results they’re getting is not their responsibility.

“I have a difficult territory.”

“Our products cost too much.”

“Our competitors have more advanced and innovative products.”

“A poor sales year always follows a good sales year.”

“My customers don’t like me.”

“My boss does not like me.”

“The compensation plan is no good.”

“Sales are always low during this quarter.”

“The products I have to sell don’t do everything they’re supposed to.”

Do any of these sound familiar? More than likely, you’ve either used one or more of these in your career. If not, you’ve certainly heard them from other salespeople and even sales managers.

If you only remember one thing from this bog entry, remember this; everything you do and everything your think each day is pulling you closer to your desired outcomes, or it’s pushing you further away from it.

The direction by which you choose to go is navigated by your ego. In order to move your ego out of the way of your sales success, you will want to start by rediscovering or possibly uncovering, for the first time, the primary reason why you sell. And it isn’t to make money.

Remember, making money in sales is a byproduct of whatever your why is. In this book you will learn through my own personal story and by uncovering your own story how to not let your ego get in the way of your sales success.